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We Have Moved!
My Florida Regional MLS corporate office (including My Florida Commercial Real Estate & MyFloridaHomesMLS.com) has relocated to Maitland, FL.
Our new address is:
555 Winderley Place Suite 320 Maitland, FL 32751
Our new local number is: 407-960-5300 our 800 number has not changed 800-686-7451.
Please update your records!
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My Tip of the Week
2/20/12
Were you aware one of the most common Compliance issues in MLXchange is “invalid driving directions”?
When entering driving directions into your MLXchange listings, avoid inputting terms like: MapQuest, Google maps, Google it, Yahoo maps, use a GPS, or just placing the actual property address.
Driving directions must be narrative and include full street names, beginning and ending points and use standard directional designations such as north, south, east and west per our MLS Rules and Regulations Article 4 section 13.
To familiarize yourself with the MLS Rules & Regulations or to read Article 4 section 13, click here
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| MFRMLS Resources for PRO and WPBOR |
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| Welcome to My Florida Regional MLS (MFRMLS)! This page has been created to provide information and guidance for YOU—members of the Pinellas Realtor® Organization (PRO) and the West Pasco Board of Realtors® (WPBOR). We’re excited to have you as a part of the MFRMLS family.
To get started, please review the below updates, and then be sure to check out all of the information on this page. View the "List of Contents" and then find the information you're looking for! We look forward to working with you and serving you!
To make it easy to locate documents referenced on this page, following please find a list of resources that can be downloaded or saved to your hard drive.
(Update—5.11.11) MLX Easy Class—Notes, Instructions, Outline—a complete package of information to compliment this class can be downloaded HERE. (Update—5.6.11) Attention MLS Participants—IDX! As of May 3, you and your agents were given access to the MFR MLXchange system; however, it is imperative that we prepare MLS participants and IDX vendors for the transition date of May 18. If you or your agent(s) are using the free standard data feed you must execute a new agreement prior to the May 18, 2011 conversion in order to continue receiving a data feed. We strongly recommend that you complete and submit the agreement prior to May 11, 2011 as this is not an automatic approval and may take up to five (5) business days to process after all parties (Participant and Vendor) have authorized (signed) the agreements. In an effort to make this conversion as seamless as possible, email communication pertaining to the necessary requirements for PRO and WP brokers was sent out on April 26. Please check your email or contact our office at 407-960-5300 or 1-800-686-7457 (option #3) if you have any questions. Supra Error Message Please be aware that due to the current conversion that the Pinellas Realtor Organization and the West Pasco Board of Realtors are undergoing, the Supra Smart Link in Tempo is currently not functioning. When attempting to “View KeyBox Showing Report” or attempting access the “View Supra KeyBox Settings” you will experience an error message.
For MFRMLS members of other associations, please note: If you are wondering about how the addition of PRO and WPBOR to our membership will affect you, please click here, as there are important changes you need to be aware of.
So, Pinellas and West Pasco Realtors®, what do you need to know? First off, please find the following timeline for conversion from TEMPO to MLXchange. May 3 (8 am): Full access to MLXchange becomes available (so you can begin recreating searches and other information that won’t automatically transfer over from TEMPO to MLXchange—please see “TEMPO to MLXchange Document” link below). May 18 (8 am): TEMPO set to “read only” access, meaning any searches and other information you have in TEMPO that regularly receive updates from the system will no longer be updated. So, the only way to receive updated information from May 18th and beyond is through MLXchange. Essentially, May 18 is the day that you want to be ready to start using MLXchange permanently (and not using TEMPO). Please note: Between May 3 and 17, you will still need to enter and update your listings through TEMPO, as you won't have access to listing maintenance in MLXchange (however, have no fear, as TEMPO will update MLXchange daily during this time period with your listings—so on May 18 all of your listings will be ready for entering and updating in MLXchange). Please click on the below link (“TEMPO to MLXchange Document”) for more information on what will and won’t transfer over from TEMPO to MLXchange—as well as anything else you need to know. Additionally, please find two supporting documents below to further help in your transition to MLXchange—and to make sure your computer is ready, as well. And, if you want to download a copy of this page content, please click on the document link below. Please note: Further content might be added to this page, in which case the document link below and this page will be updated. MFRMLS Resources for PRO and WPBOR-Webpage Content Now, what else do you need to know? Please see the List of Contents below to see areas of important information, and then please find the corresponding information further below on the page for your review. List of Contents 1) Elimination of “Tampa Area” field 2) TEMPO and MLXchange Field Differences 3) “Withdrawn-Conditional” 4) Reactivation of Expired Listings 5) Attention Supra Users! 6) Mac Users—IDS-Links 7) IDX Notification (for Brokers) 8) ONLINE Broker Authorization (for Brokers) 9) Property Panorama—The View Continues with MFRMLS! 10) Short Sales Assistance Desk 11) My Florida Commercial Real Estate (MFCRE) 12) Products and Member Benefits 13) RatePlug 14) Quick CMA 1) Elimination of “Tampa Area” field On May 3, the “Tampa Area” field will be eliminated in MLXchange. As a result, by 5 pm on May 2, you will need to re-establish or update the following to accommodate this change:
—Entering info into the “Subdivision/Community Name” field —Entering info into the “MLS-Zip” field (zip codes) —The “Search Map,” in order to draw the search parameters around your saved search area
Additionally, as another option for you, up until May 2 at 5 pm, you can use the “Search Map” to draw a shape to create a respective “Tampa Area” and you can then save a search template utilizing this map for future use (in other words, although the “Tampa Area” field is going away, you are creating and saving this respective “Tampa Area” for future use by outlining it on the map). 2) TEMPO and MLXchange Field Differences In addition to the “Tampa Area” field going away, there are also several fields that are named differently in MLXchange than in TEMPO. Please see the document below, which covers these differences. Tempo to MLXchange—Then and Now 3) “Withdrawn–Conditional” “Temporary Off Market Status” in MLXchange is the same as “Withdrawn–Conditional” in TEMPO. 4) Reactivation of Expired Listings Please note that you can reactivate a listing (back to active) from expired within 30 days. 5) Attention SUPRA Users! Please know that, if you are a Supra eKey user, and you are using “Tampa Area” codes, you will need to re-configure your market areas using the zip codes for those market areas. 6) Mac Users—IDS-Links If you are currently using IDS-Links to access TEMPO on your Mac, beginning on May 3 you will be able to access MLXchange with IDS-Links. To do this, you will need to download a new icon to your desktop for MLXchange. (You do not need to reinstall IDS-Links.) Subsequently, you will have two IDS-Links icons on your desktop, one for TEMPO and one for MLXchange, so you can access both systems and make any necessary changes. You will continue to have access to TEMPO through IDS-Links through June, just in case you still have information to transfer over. Here’s how to download the IDS-Links icon for MLXchange:
7) IDX Notification IDX Agreement Notifications have been released. Please click here to read the complete letter that was sent to all PRO and WPBOR brokers with information and instructions regarding submitting IDX agreements. 8) ONLINE Broker Authorization We have said good-bye to the long process of downloading, filling out and faxing/handing in broker authorization form(s). That’s because all authorization can now be completed online—and in just a few simple steps! The online authorization link is: http://onlinerequestsystem.mfrmls.com. Additionally, here is a tutorial to walk you through the online authorization process. 9) Property Panorama—The View Continues with MFRMLS! Property Panorama users—some good news for you: At least for the next twelve months, Property Panorama will be integrated into MLXchange for your convenience. This will ensure that your current virtual tours will transfer over from TEMPO to MLXchange. Furthermore, you’ll be able to update Property Panorama for respective listings through MLXchange, just as you do now with TEMPO (as long as there’s an active subscription between you and Property Panorama). Also, we want to let you know about RealBiz360, a proud partner of MFRMLS and one of the many tools and products MFRMLS members use (please see RealBiz360 below, under “Products and Member Benefits”, #10 below). To summarize, similar to Property Panorama, RealBiz360 is a powerful suite of online marketing and imaging tools that allow you to create high-resolution virtual tours, slideshows and much more. So, even after Property Panorama’s integration into MLXchange ends in 12 months or so, you will still have RealBiz360 on your side! 10) Short Sales Assistance Desk Did you know that MFRMLS has a Short Sales Assistance Desk? Let MFRMLS help you with any Short Sale transaction, as we work with Fannie Mae to streamline and hopefully expedite the Short Sale process. Beginning on May 4 (not May 3), you will be able to log into this page. Please visit our Short Sales Assistance Desk page (which can also be found under the “Resources” menu of this website) for more information on this service. 11) My Florida Commercial Real Estate (MFCRE) Our newest service, MFCRE premiered in January 2010. This full-functioning Commercial Information Exchange (CIE) offers commercial real estate agents a complete suite of products and services, including a powerful search database, a comprehensive marketing engine, a social networking platform and a commercial property search engine with national exposure… Although you have the option to join MFRMLS and MFCRE, if your only business is commercial real estate, then you are able to join MFCRE without joining MFRMLS. For more information about becoming an MFCRE member, please contact Connie Kazakowitz at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by phone at 1-800-686-7451 (ext. 5334). 12) Products and Member Benefits Below is a quick line-up of all of our products, as well as a link to the respective page for each product (product pages can also be found under the “Member Benefits” menu of this website). Additionally, links for most of these products have been integrated into MLXchange, so you can access log-ins and other information for these products from various headings under “Resources” (found in the right column of your MLXchange home page, after you log in). The application at the heart of your MFRMLS experience is MLXchange. Powered by MarketLinx, MLXchange is the industry standard real estate information technology tool. It harnesses all the data in the MLS and provides you with a dazzling array of tools to search, display, and share information… Please click on the above link (“MLXchange”) for more information. IMAPP is an industry leader in providing tax roll data, parcel maps, and integrated MLS information. Once you are logged in, you have a host of intuitive tools for searching, displaying, and reporting the public property tax records for every county in Florida… Please click on the above link (“IMAPP”) for more information. ShowingTime automates the process of coordinating showing requests between the listing agent and the showing agent. But more than that, it eliminates unnecessary phone calls, improves client service, allows for better accountability, and provides better security for the property…
Please click on the above link (“ShowingTime”) for more information.
As a member of My Florida Regional MLS, you have access to the most complete paperless document management system on the planet! Made specifically for busy REALTORS®, TransactionDesk seamlessly integrates with MLXchange and IMAPP allowing you to conduct paperless transactions from the beginning of the listing process, all the way to the closing table… Please click on the above link (“TransactionDesk”) for more information. Kurio is a mobile service designed for the public and real estate professionals alike! It's the next generation MLS mobile search service that breaks the old school methods of searching for homes. Formerly known as MarketLinx MLS Wireless, the new Kurio enables REALTORS® and the general public to gather instant MLS information through the convenience of a mobile phone… Please click on the above link (“Kurio”) for more information. MFRMLS offers a Market Conditions Report powered by Red Plus Innovations. The primary use of the report is for appraisers to complete the Market Conditions Addendum (Fannie Mae Form: 1004 MC) to the Appraisal Report, required for all appraisals. As a secondary use, members can use this report to gain a more detailed understanding of the overall market trends for properties and neighborhoods. My Florida Regional MLS has teamed up with RealBiz360 to deliver a new point of "Vu" to your listings. With spectacular panoramic photos, stunning transition and video effect capabilities—all in high resolution—VuVista puts the power of creating, customizing and delivering virtual tours at your fingertips… Please click on the above link (“RealBiz 360”) for more information.
MFRMLS is pleased to offer RETechnology as a member benefit. This information organization is poised to assist MFR members with insights on new products, emerging industry trends and breaking news… Please click on the above link (“RETechnology”) for more information.
My Florida Regional MLS is proud to announce its newest member benefit, Proxio—a foreign language portal which translates listing information to nineteen different languages on the MyFloridaHomesMLS.com consumer website. As a benefit to MFRMLS Members, members will have the opportunity to brand themselves as an international real estate specialist. As part of the agreement with MFRMLS and Proxio, members will receive a FREE Proxio Basic subscription containing a profile page, listing their fluent speaking languages, contact information and a profile photo. Since the Proxio Basic subscription is free, it is highly recommended that all MFRMLS members activate their profile page as soon as possible… Please click on the above link (“Proxio”) for more information. 13) RatePlug RatePlug allows you to include mortgage options from up to three of your favorite lenders at the bottom of each listing you email from MLXchange. The benefit for your clients is that, with each listing, they get accurate, up-to-date information showing a realistic monthly payment for the property based upon current listing price, the lenders rate, property taxes and projected insurance costs. You can also strengthen your business relationships with your preferred lenders, by having your lender sign-up with RatePlug! Please click here for more information. 14) Quick CMA Looking for the Quick One-Line CMA in MLXchange? In the Search Results screen, click on the "Action" drop down menu and select "One-Line CMA" (where you see the green arrow below).
Here are some other resources, previously listed on this page:
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My Florida Regional MLS is proud to offer free education and training after all, the best results are achieved not only with training and understanding, applying the knowledge is also required. Our top-notch training crew, coupled with relevant courses, will get you on the ground running. 
The Administration Department at My Florida Regional MLS has two main responsibilities—ensuring an accurate MLS database and maintaining your member-subscriber information. Whether you have questions about our MLS Rules and Regulations, listing violations, subscriber fees or simply need to update your contact information, our Administration Specialists are ready to assist you. Department hours are Monday through Friday from 8:30 AM to 5:00 PM. You may reach our Administration Staff by phone or
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.