MFRMLS Proud to Announce New Customer Association: Central Pasco Association of REALTORS® (CPAR)

CPAR will have “H” Board ID; New Board ID scheduled to take effect March 6

My Florida Regional MLS (MFRMLS) is proud to announce that MFRMLS is growing again with the addition of a new Customer Association: the Central Pasco Association of REALTORS® (CPAR).

“We are very excited to have the Central Pasco Association of REALTORS® join our family, and are excited that CPAR members will have their own Board ID,” said MFRMLS Chief Executive Officer, Merri Jo Cowen.

The change for CPAR members, as well as MFRMLS members, will be subtle since CPAR members are already MFRMLS members, primarily through the Greater Tampa Association of REALTORS® (GTAR). As a result, most CPAR listings are already a part of the MFRMLS database with a “T” as part of the MLS number.

However, once the addition of CPAR takes effect, CPAR will be given the Board ID of “H” and the listings of all CPAR members will be identified with that “H”.

The scheduled date for this new Board ID to take effect is Tuesday, March 6. We will, of course, keep you updated if there is any change in the scheduled date.

GTAR members, please note: Please stay tuned for more information on how CPAR’s addition and new Board ID will affect, although subtly, any reports or stats you have.

CPAR has approximately 140 members, and will join the Desoto County Board of REALTORS® and the Lake Wales Association of REALTORS®, giving MFRMLS three Customer Associations, in addition to its 15 shareholders.

The primary difference between MFRMLS Customer Associations and MFRMLS Shareholders is that MFRMLS Shareholders have part ownership in MFRMLS, as well as actively participate in shaping MFRMLS policy and strategic direction.

For CPAR and all other MFRMLS members, please stay tuned for more information or any updates, as we move closer to the implementation of the new Board ID on March 6.

Welcome CPAR!

In order to protect the MLS listing compilation and to maintain the performance of the MLS system, the MFR Board of Directors have elected to reduce the amount of data being exported from MLXchange at one time.

Effective February 28, 2012, the maximum amount of data that can be exported from MLXchange at one time, will be limited to 500 listings.

After conducting initial research, we concluded most Members downloading data fall into two main categories:

1. Brokers or agents using the data for statistics and/or marketing efforts
2. Appraisers using the data to help complete appraisals

It is important to note, consistently exporting large amounts of data from MLXchange negatively affects the systems performance.

MFR has created alternative methods for obtaining data that will not affect the system. If you routinely or are currently exporting data from MLXchange, in excess of this 500-listing limit, we invite you to consider these alternative methods for obtaining the data.

Alternative Options

Data Usage for Statistical Purposes: As an MFR Member, you have access to several different statistical programs. We encourage you to click here to explore a more suitable statistical option or contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for consideration of a Custom RETS Data Feed.

Data Usage for Marketing Purposes: If you are accessing the data for marketing purposes, we suggest you consider an Internet Data Exchange (IDX) Data Feed, Virtual Office Website Data Feed, or a Custom RETS Data Feed.  For detailed information regarding these feeds click here.

To begin using the IDX Data Feeds mentioned above, the Broker will need to go to http://idx.mfrmls.com and sign into our IDX Management System and apply.

If you have additional questions or concerns regarding this notice please feel free to contact our Data Services department at 1-800-686-7451, option #4 or via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

We hope theses alternative options are viable solutions to continue obtaining the data you need to successfully manage your business.

Our phone numbers have changed along with our address!

New main phone number: 407-960-5300
New fax number: 407-960-5450

Our 800 number has NOT changed
Toll Free: 800-686-7451

New Address:
555 Winderley Place, Suite 320
Maitland, FL 32751

Stats IQ, powered by RealEstate Business Intelligence (RBI), has arrived!

Looking to get accurate, updated listing statistics for the MFRMLS listing area?

Looking to see those statistics in nice, easy-to-read graphs and reports?

Then Stats IQ, powered by RealEstate Business Intelligence (RBI), is your answer!

Please visit the new Stats IQ webpage under Member Benefits for more information, as well as the link to go to the Stats IQ website. Link to the Stats IQ Member Benefits page here: http://www.mfrmls.com/member-benefits/stats-iq

Sign up for an MFRMLS Stats IQ webinar! Stats IQ webinars are currently being conducted until Thursday, January 26! Links to register for MFRMLS webinars, including the current Stats IQ webinars, can be found here: http://www.mfrmls.com/resources/training-and-events/webinars/cat.listevents/2012/01/ 17/-

And, of course, if you have any questions about how to use Stats IQ, please don't hesitate to contact the MFRMLS Help Desk at 1-800-686-7451 (option #1).

As with all new MFRMLS products and member benefits, we hope Stats IQ further adds to your real estate success.

The January 2012 issue of My Florida ReSource is out! See all issues of My Florida ReSource here: http://www.mfrmls.com/news/my-florida-resource (found in the "News" section of this website (on a page called "My Florida ReSource"))